United Kingdom of YouTube
People all over the world have used YouTube to follow their passions, connect with others, and develop economic opportunities for themselves and their communities. Explore the stories behind just a few of YouTube’s creative entrepreneurs below.
The Creative Economy in the UK
The UK’s rich and diverse culture is an essential part of the country’s DNA. On YouTube, British talent of all backgrounds can find a stage, connect with fans, gain recognition and build a business. British viewers can decide what to watch and find voices in every accent, creators of every colour and people from every circumstance on their screens.
Mahalia: YouTube Creator and Musician
Growing up in Leicester, Mahalia used songwriting to express her feelings and would perform in front of friends and family. Sharing her music on YouTube meant she could take her sound to a global audience of millions.
Royal Opera House: Theatre and YouTube Creator
Performed from a stage in London for hundreds of years, the Royal Opera House uses YouTube to engage new fans and make their performances accessible to a huge audience around the world.
GCN: YouTube Creators and Sports Presenters
Meet the group of cycling fanatics who began as a small team making videos on YouTube and have since grown to become a media company employing hundreds of staff to produce their content, from filmmakers to graphic designers.
YouTube's Impact
According to research done by Oxford Economics, in 2021, YouTube's creative ecosystem supported more than 40K Full Time Equivalent (FTE) jobs in the UK, and the total contribution of YouTube's creative ecosystem to the UK's GDP was more than £1.4B.
87%
of creative entrepreneurs agree that YouTube helps them export their content to international audiences they wouldn't otherwise have access to.
75%
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
84%
of creative entrepreneurs agree they want to use the influence they discovered on YouTube to make a positive impact on society.
92%
of users report using YouTube to gather information and knowledge.
87%
of creative entrepreneurs agree that YouTube helps them export their content to international audiences they wouldn't otherwise have access to.
75%
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
84%
of creative entrepreneurs agree they want to use the influence they discovered on YouTube to make a positive impact on society.
92%
of users report using YouTube to gather information and knowledge.